Evaluation Question 4

Here is my question 4 -

Evaluation question 423

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Final CD

Here is the images of our digi pack in the CD case, it is our final product -

Here is the front and back cover

Here is the inside of our CD case - 

Here is the pamphlet - 

Here is the spine of our Cd cover - 

Here is our poster printed - 

Over all I'm really happy with my product and believe that they confidently meet my audiences needs and fit into the genre very well. 

Evaluation Question 3 - What have you learned from your audience feedback?

I have received many different sources of audience feedback, I used questionnaires for my rough cut of my music video so that I was aware of what my target audience liked, disliked and what they thought could be improved. This was vital as it meant that I could directly meet the needs of my audience through my music video once I had made amendments to create my final project.

The feedback I received on my rough cut was that the pace of the video should be quickened by cutting between shots faster and adding a greater variety of shots. Most really like the split screen use in my video which is promising as it is a convention we created but feel resembles the indie genre well, however they didn't like the pace and felt more colours could be used. We used this feedback directly and made many amendments to our video from the questionnaires I collected.

I also received feedback on my first draft of my ancillary task to make sure that my products directly targeted my audiences needs. The feedback I received from my audience concluded that they really liked both the CD cover and poster and only minor changes had to be made regarding making the font larger or clearer to see.
The last bit of audience feedback that I received was in the form of interviews within a focus group of my target audience a mix of teenage boys and girls to see if my final product met their needs directly. I also asked parents of my target audience to see their reaction to my product as they may be responsible for buying my product for their children. Here is the video of my focus group answering my questions -



What I have learnt from audience feedback is that if I took my feedback directly and made changes to both my ancillary task and video that the final outcome results in my target audiences needs being met. I believe that I was successful in meeting my audiences needs as I recieved very positive feedback regarding the split screens which in my rough cut questionnaires they asked for more off and in the final interviews they continued to praise the split screens saying it added variety and interest to my video. I believe that over all my media text is suitable to my target audience as 100% said it fitted into the indie genre which was our main concern that it needed to fit into the indie genre, and many would buy the CD after the watching the video showing the success of links made between all my products and the the amount of interest created by watching the video.

Here is a pie chart showing the numbers of those who would buy the CD -

Here is a pie chart of showing the number of people thought my video fitted into the indie genre -

If I were to do this project again the main down fall of my video I believe is that the audience were not convinced by the actors, I would get them to play to a real audience or instruct them to move more and add more emotion so that it is a more convincing performance. I would also add more editing effects and would film more shots so that we had a greater variety when editing, I would also make sure that all members of the band knew exactly what they were playing. However overall I'm very happy with all my products and glad the audience loved the split screen a convention that we developed and created.

Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

To measure the effectiveness of the both my main product and ancillary tasks in order to do this I need to look at how well it met my audiences needs and if my theme across both products was constant and fitted in with the genre.

I believe that a product as a whole the theme stays relatively constant across all three texts and works effectively as a combination allowing the audience to make intra textual links between products. All products portray the kooky theme whether it be through the use of colouring, editing or use of props. Therefore my product works effectively as combination of my main product and ancillary task. However the digi-pack and video work exceptionally well together as they use the same conventions however the poster is slightly different and doesn’t use the same conventions I still believe it will attract and met the demands of the target audience but it doesn’t work effectively with my other two products. 

Evaluation Question 1 - In what ways does your media prodsuct use, develop or challenge codes and conventions of real media texts?

Here is my evaluation question 1 -

Changes to video

Today in class we noticed there were errors in the video where I was visible filming and Jess's little sister was also visible in some clips. To rectify these we have had to crop and cut clips to remove me and it has also involved removing and changing clips all together.

However from doing this now our video has been improved greatly and the micro elements of the video have been targeted well.

Final Ancillary Task

After making changes to our photos that we got from audience feedback and our teachers feedback we have finally finished our products.  Here are the final images -

Poster -

Front and Back cover - 

Pamphlet - 

Inside back and front - 

To make my product more as a whole when we put our template of photos into a CD case we have created spines to the CD case -

I am very happy with my products and feel that they resemble the indie genre, but also my video as well creating links between them. This has ensured that my products meet my audience needs. 

Video finished

Today we have finished editing our video on the 2nd March. Here is our final copy of our video after making amendments to our video we both feel more positive towards our video   -

I will now show this video to my focus group, but get a larger sample of around 16 people and interiview them on my final product so that I know f i have met the needs of my audience and if not what I would do next time to make sure that I directly target my audiences needs.

Feathered Edges

To add a more artistic value to our piece and to keep it within the indie genre we decided to feather the edges of our clips, we did this by changing the level of the feathering. I think this makes my piece more professional and adds a kooky feel to it.

Here is the original image -

And here it is feathered -

We will do this to all our clips, which may mean making clips smaller if they are split screens to keep the black border between them.

Colours used in video

After researching the colours used in Kook videos we have made some changes to the colours in our video-

• For guitar shots we have used a sepia level but lowered the level so that it is not too orange and adds a warm feel to our music video 

• For studio shots we have used a colder colours, to achieve this we have desaturated the image then lowered the level so that some colours are coming through, this makes the shots have a colder feel to them. 

• For the narrative bedroom shots we have increased the brightness of the shots so that we can see what is happening more clearly it also adds a divide between performance and the narrative shots.

• For the single shots of the band member we have kept the normal colour that they were originally filmed in. 

Making sure we have the institution logo

To make sure that my digi pack looks professional  and is simialr of that to other Kooks products I have made sure that I have included the institution logo this makes my product look like a whole.

Here is the logo that we used -

Improvements from feedback

I am very pleased with the feedback that i received regarding my ancillary task and glad that my focus group believed that it could be a Kook product.

However they mentioned some areas that they weren't pleased with and I am now going to change these -

POSTER -

My focus group reported back to me that the dates were difficult to read, so to improve this I will move them off centre and try to put them where the picture has the whiter background so that they stand out better.














They also found the copyright at the bottom of the poster difficult to read so I will change this to a brighter font.


FRONT COVER -

They found the font at the bottom was a bit too much and detracted from the over all attractiveness of my piece. To improve this I will remove some of the text and limit what is at the bottom of the front cover.

PAMPHLET - My focus group didn't report badly but some changes i'm going to make are -
To move the font so there are even gaps and where text overlaps the images change the colour of the font so it is clearer to read.

Feedback

The feedback I received from both my teacher and focus group - which was made up of two teenage girls 17 and 18 and a 21 year old boy as this is the target audience of the Kooks.

CD cover - 

17 year old girl - 'I really love the gap in the picture on the front over, its edgey and so kooky' 

21 year old boy - 'Its great, but I think there is too much text underneath the bottom of the picture on the front cover'. 

18 year old girl - ' i think the back cover is excellent, i really like the different shots especially the one of the shoes, very artistic'. 

Poster - 

17 year old girl - 'I love the black and white image, and how it highlights certain members of the band' 

21 year old boy - 'The poster is very eye catching and would definitely catch my eye if I were to see it'. 

18 year old girl - ' i love the idea of this however the tour dates are hard to read at times'.

Pamphlet - 

17 year old girl - 'the way these photos are edited are brilliant and fits into the indie rock genre very well' 

21 year old boy - 'Its great, I can see this being in a Kook CD album cover'. 

18 year old girl - ' These are very catching however certain sections of text are difficult to read across the pictures'. 

First draft of Ancillary Task

This is the first draft of our ancillary task, we hope to receive improvements from our teacher and focus group that we can then use to improve our task.

Poster -

Pamphlet -

Font used

This is the font that is most commonly used by the Kooks, they use it on all of their products therefore to make sure that our product is in keeping with the Kooks we will also use this bold capital letter font. 

This is the font that we found on photoshop that we thought resembled this font the best and will keep our digipack in keeping with the Kook band - 

Teachers feedback on first draft

Overall our teacher gave us positive feedback on our video and said that he believed it fitted into the genre well. However the things that we need to improve are -

• Make sure all instruments are in time with the music
• To increase the pace throughout
• To create a distinction between chorus and verse 
• To add more split screens into the video increasing link with the rest of my products
• To brighten and quicken narrative clips 
• To alter colours throughout the video 

We have our own corrections that we want to make to improve our video so hopefully once all changes have been made we will produce an effective professional video. 

Colours used

The colours we are going to use and are going to be constant throughout to make the whole digipack as whole product. The font colour we are going to use on the album is -

Originally Jess and I decided that on the poster the font on the title would be the same red as the jumpers worn by the band however we want to keep a constant colour scheme so have decided to use the same colour font as the CD.

Here is a picture of the font used on the poster -

Analysis of my feedback

From my questionnaires I asked participants to rate my video I found that-

I would like to improve this rating as much as possible. To do this I will need to make some corrections such as -

• increase the pace of my video by adding quicker cuts between shots
• increase the variety of shots that I use, add in more close ups
• change colours on some shots, for example studio,instrument and narrative shots
• quicken the end of my video
• make sure all instruments are in time and cuts are not jumpy

By making these amendments and further changes from my teachers feedback and also my own changes that I dislike about the video, I hope that I will be able to meet the needs of my target audience and if this product were to sell they would buy it.

Feedback received from focus group on first draft of music video

We got our focus group to watch our video at the first draft stage and asked them for their feedback on what they liked or disliked.  We used a 17 and 18 year old teenage girls and a 21 year old boy as this is the focus group of the Kooks. Here are the questionnaires that they filled in -


18 year old girl -

21 year old boy -

17 year old girl, who is also a media student. I felt this would be appropriate as she is a fan of indie music and would be able to pick on micro elements,editing and camera angles more effectively than other members who filled out the questionnaires.

A parent, I wanted to receive feedback from a parent to find out their reaction of my video as some of my target audience are 13 years old and their parents may be the one who would buy the CD or let them watch the music video. If parents of my target audience find it appropriate then my audience would be more likely to buy my product.