Tuesday, 25 October 2011

Genre of Song Choice

As part of our research and planning we are looking into what genre our chosen song is and what similar genre songs have in their video so we have a basic guideline of what we should add to our video so that it fits correctly into the Indie Pop genre.


Our genre is Indie Pop. 


A similar band in the same genre are the Arctic Monkey's - 




After watching this video I can use the genre theory presented by Dyer who explained genre in terms of either Utopian or distopian terms. I believe that many indie pop/rock videos carry the distopian theme of scarcity and isolation which is shown in this Artic Monkeys video.
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I will try and create a distopian feel to my own music video so that it is in the same genre, and my target audience of Indie pop/rock fans will  agree that my music video has fitted into the genre and has satisfied their expectations of what a indie pop/rock music video should carry.

Monday, 24 October 2011

Song Choice

After much delibration Jess and I chose The Kooks 'Shine on'.


We were debating between Shine on and Let it all out by The Kooks but we have chosen Shine on.
Jess and I have chosen this song because we feel we could produce a good narrative and also after filming radar love we feel comfortable that we have the techniques to be able to film a band and each instrument successfully.

Friday, 21 October 2011

Feedback on classes construction of Radar Love

Today in class we looked at everyones videos of Radar Love. We had to give feedback on:

How successful were the group at -
(a) matching tempo with action
(b) meeting audiences needs

 One piece of work that I thought met the audiences needs well is
Harrison's, Frank and James's



I think that their use of high angle tracking shots into close ups of each instruments worked effectively as it introduces each performer something which is seen in the original Radar Love performance. Also i believe that this engages the audience as the whole class gave feedback that they felt the 30 seconds went extremely fast - something which we would all like to achieve in our own A2 coursework. This shows that they engaged the audience well - a key critera.
Through watching the classes attempts at Radar Love some common errors were clear to see that need to be improved on. The main errors were timing action with the beat, instruments were often out of time or lip syncing was, something that Jess and I will strive to achieve. Another common mistake was mise- en-scene for example in Micheal's performance a washing up bottle was seen, these are small corrections that can make a piece look more professional.

Thursday, 20 October 2011

Analysis of my 30 second 'Radar Love' video

After my construction of Radar love, I have been able to analysis my video on what went well and what can be improved when I make my A2 final project.

I believe that what went well in my video was the quick shots between the bass and drums, we managed to make the shots on the beat. This has matched tempo with action, and engaged the audience and has made the video interesting to watch and would mean that more people would want to watch the video.
This is the quick shots:


Another part that went well in my performance was the use of split screen. This has been seen a lot in music videos and I believe we used it effectively to introduce the different band members and the borders in between create a more rock feel to the video.
Here is the split screen:


I believe what we can improve on for when we make our A2 final coursework is that we will film the shots in normal natural lighting and if in editing we want to change the colour we can make the changes in final cut pro, or use a fainter light that doesn't over power the video. Also another thing I believe we can improve on is getting the instruments more in time with the music if we focus more on it and spend a longer duration on editing.

Tuesday, 18 October 2011

Monday, 17 October 2011

Mini project - Editing

Today in class we started to load our clips and start editing our mini project. The first thing we noticed about our clips was that the red lights we used were slightly too red and over powered the footage. So next time if we want to change the colour of the film we will do it on final cut pro software so that if it doesn't work we can change it.

Friday, 14 October 2011

Mini Project - construction

Today we filmed our 30 second music video. it took us 1:30 hours to film everything we needed.
here is a photo of me filming:
In order to achieve the look we wanted a dark room with a spotlight or lights on the performers we blacked out all windows and put red filters over the spotlights. We felt this gave the video a more rock feel - more appropriate to the song choice. When filming we had the song on in the background so that the performers could play their instrument in time with the music - this will make editing easier.

Tuesday, 11 October 2011

Mini project - photos of site and instruments

As part of our research and planning we have chosen a site that we are going to film our 30 second music video and the instruments we will be using.
Here are some photos of what the area will look like when we will be filming and the instruments we will be using:



Monday, 10 October 2011

Story Boarding for Radar Love - mini project

I am producing 30 second music video for Radar Love with Jessica Moulsher as we may work together on our coursework project.
Today we started to storyboard our ideas, we decided that to enable us to recreate a music video that was of similar conventions and fitted the music genre we would need:
A lead guitarist / singer
A bass guitarist
Drums

Here are some initial shot ideas we had about the different instruments and performers -


We are lucky enough to know people who can play this instruments, so when we do close up shots of the instruments they are able to play the song so their finger work is in time with the song. The people we will be using are
Sam Moulsher
Phil
Rob.

These are our story boards: We have tried to create a professional music video, cutting to and from shots in time with the beat, introducing and showing each instrument and using a variety of shots of the performers to add interest to the audience:





Sunday, 9 October 2011

Mini Project

Our class has been set a mini project before we complete our A2 Media coursework of a music video. We have been given the song 'Radar love' by Golden Earring, our brief is to make a 30 second technical music video, this means we are doing a performance based music video so only showing shots of the performers and their instruments without any narrative. . By doing this will learn technical aspect that will help when we complete our coursework such as different shots of bands and instruments, getting the video in time with the song.

This is the song we have been set from 00:00 to 00:30

Thursday, 6 October 2011

How my AS film met the conventions of a 'real horror text'

      

In class I have been looking at my AS research and planning. I looked at conventions of horror genres so that I could effectively create my own horror film that was true to the conventions. By doing this I have been able to apply this to my A2 music video. I will research the music video genre and look at the conventions that I will need to add to my own music video. It has enabled me to understand conventions.                                                                                                                                                                                     

Wednesday, 5 October 2011

Narrative Theories

There are different narrative theories that all explain why narratives are structured in a certain way and how it conveys the meaning of the text to the audience and interests and engages the audience.

Propps narrative theory -
Propp found that in most narratives there are 8 characters that are always in narratives these are the hero, the villain, the donor, the dispatcher, the false hero, the helper, the princess and her farther and that these characters have a narrative function and provide a structure for texts

Todorovs narrative theory -
Todorov proposed a basic narrative theory that is known as the classic narrative structure. Todorov stated that in each narrative at the start there is a state of equilibrium where opposing forces are in peace and there is a once upon time moment. Agents of disruption then change the state to a disequilibrium a period of dis -settlement. This is then followed by a renewed state of peace and harmony for the protagonists and brings a new equilibrium.

And Lastly Barthes codes - 
Which have been discussed earlier on, but barthes codes include:
Semic
Action
Cultural
Symbolic
Enigma

All of these theories will help me to construct my own music video, they will aid me to know how to construct narrative structures so that I can convey my meaning of the song and keep the audience interested.

Tuesday, 4 October 2011

Video Share

As part of a class discussion we were presented with Ed Sheeran's 'you need me, i don't need you' video.
We discussed how a very simple video has been made  a very interesting and popular video, such as the change in lighting from a silhouette to a negative light all adds interest. Also quick flashes of other shots and the way the main character is performing the sign language all adds to the audiences interest in the video.  In my opinion a very cleverly put together well edited video.



Different types of music videos

There are three types of music video -

Narrative -  which is where the video relays the meaning of the song in visual images, or tells a story.
An example of this is Ed Sheeran 'A Team' this is also the video that I will present to the rest of the class as i believe it is very different to see a purely narrative driven video.
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Performance - this is where the video shows the singer or band throughout playing the song. 
An example of this is Alien ant farm 'Smooth Criminal' 





Experimental -  this is where the music video has no real meaning or story behind it, and just shows a series of events of shots that do not relate to the song.
VIDEO

Class Discussion

As a class we have been looking at music videos and looking how they are unique, attract the audience but also please the institution. One video that we looked at was Will Young ' Leave right now '.



What we found interesting and different about this particular music video is how the camera is focused in one place and doesn't leave. It is focused on Will Young but also has taken into consideration the mise-en-scene and the characters in the video - how their responses add to the narrative of who will young is and what he is doing there.  I believe that how Will Young is isolated is reflecting the narrative and through this the audience can relate to the song as they may have been in a similar position.
Through this really simple shot it portrays the meaning of the song, and gives a more powerful message as this type of video has not been done before.

Sunday, 2 October 2011

Research into Pink and Christina Aguilera

As part of a class discussion we looked at how music videos address and please their audiences, as a class we looked a Pink's F**king perfect.



We discussed how the text appeals to the audience by showing problems such as drugs, bullying, arguing and self harm. It enables the audience to be able to relate to these and also Pink as she showing how she had this hard life but has been able to make it to the top giving her audience reason to aspire to be like her and therefore want to listen to the song more. It also uses key mise-en-scene to show a difference in narrative for example, once she has self harmed there is no music and the camera focuses on a teddy bear and the chorus then begins. By doing this they show that the girl in the narrative has had a re- awakening.
The audience would be pleased with this text because it is of a similar constant theme to Pink's other music videos, where she sings about problems in her life and her rise to fame. Therefore he fans will enjoy the music as it similar so they  know they will like it. Also it might attract new audiences who can relate to what is in the video such as bullying or self harm.
The institution would see this video as a successful video as it portrays Pink in a way that the audience like to see her -one of them - and also it will sell as it follows the same theme as other pink videos.

I then went away and found another music video Christina Aguilera Beautiful which has a similar theme to Pink's music video.



This text also appeals to its audience as again it shows several problems that the audience may have encountered and then can relate too such as eating disorders, homosexuality, bullying, goth fashion and more.  The mise-en-scene in this video is similar to Pink's music video as it has neutral colours which allows the audience to focus on the meaning of the song, but also shows how Christina Aguilera is equal with the audience, she is also different and controversial not the stereotypical pop star. Allowing the audience to be able to relate to her, and connect with the song.
The audience would also be pleased with this video, as it is a similar controversial song that isn't afraid to break boundaries such as her 'Dirty' video. Her fans will then have a certain expectation of what this text will be like and therefore will like it as it is similar to her other songs. It also may attract new fans that have suffered problems shown in the video.
The institution will also be pleased with this text as it is a constant theme so she already has a fan base, but it allows the audience to be able to relate and connect to Christina allowing them to see her as 'human' and not a glamorous pop star.