As part of our research and planning we are looking into what genre our chosen song is and what similar genre songs have in their video so we have a basic guideline of what we should add to our video so that it fits correctly into the Indie Pop genre.
Our genre is Indie Pop.
A similar band in the same genre are the Arctic Monkey's -
After watching this video I can use the genre theory presented by Dyer who explained genre in terms of either Utopian or distopian terms. I believe that many indie pop/rock videos carry the distopian theme of scarcity and isolation which is shown in this Artic Monkeys video.
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I will try and create a distopian feel to my own music video so that it is in the same genre, and my target audience of Indie pop/rock fans will agree that my music video has fitted into the genre and has satisfied their expectations of what a indie pop/rock music video should carry.
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