Monday, 28 November 2011

Research Representation

How is gender represented through Indie Rock videos?

The top ten Indie Rock videos found on Yahoo Music
Quantitative Research
·        How is gender represented?
Stereotypical, A typical
·        Is the gender passive or active?
·        How do costumes and shots create this representation?

I will look at a few videos and have these questions in my mind to see how gender are represented-


After looking at Foster the People the women were represented as girlfriends, or part of the band, they didn't play a large role in narrative or in the video at all. Where as men were seen to be dominant as they were the band members and the video revolved around the males a lot.



The next video I looked at was Dog days are over, by Florence and the machine -




In this video women are more dominantly presented and are seen to be powerful through the low angles used creating a larger presence and showing a more atypical approach to women,  where as men are not portrayed in this video showing a passive a typical portrayal of men.


Through this research I have found that in the indie genre gender does not follow set stereotypical rules and men and women can be portrayed as passive or active and research into kooks video shows me that women do not play a large role in the Kooks video -




however through planning my video already i hope to challenge this gender convention and have a more dominant female actor in my narrative side.


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